February 1, 2025
As we continue into 2025, it's the perfect time to reflect on an incredible year at Retreats Tasmania.
The short-stay accommodation market has boomed, with more property owners realising the benefits of professional property management in Hobart.
In 2024, there was significant growth as more owners sought comprehensive solutions for managing their properties—covering key requirements from onboarding, photography, and guest experience to maintenance and compliance.
Many owners discovered that services such as professional photos, a seamless onboarding process and expert oversight made a significant difference in their property’s success; particularly those who trusted us with the entire process—from setup to ongoing management—achieved the best results.
One of the most important takeaways from 2024 was the need for a personalised approach in property management.
While having a structured, proven process is essential, customisation plays a crucial role in helping owners maximise their returns.
“As an example, some owners preferred to use their own professional photography, while others relied on their property managers for everything—from staging to high-quality visuals,” Julie and Jason explain.
This flexibility allowed property managers to cater to a wide range of client preferences, ensuring that each property received the right level of attention and expertise.
The best results were often achieved by owners who worked in collaboration with their property managers, trusting in their industry experience.
Several key trends emerged in 2024, shaping the future of property management in Hobart:
High-quality aerial images became increasingly popular, providing a unique perspective of properties. Owners also embraced decorative, detail-focused photography, highlighting key design elements that made their properties stand out.
“It's no surprise that people certainly like aerial or drone photos,” Julie and Jason note. “They also love decorative shots—things like a vase with a blurred background or a unique garden feature - while only one photo, these types of shots can add personality to the listing and be the difference between a booking, or not.”
Read more on the blog: The Importance of Professional Photography in Short-Stay Property Listings
Many property owners in Hobart also became more aware of the importance of proper insurance and council permits for short-term rentals.
Ensuring compliance with local regulations helped avoid legal complications and financial risks.
“We always tell owners upfront—check your insurance, check your permits,” Julie and Jason advise.
“Short-stay rentals require specific policies, and not having the right coverage can lead to unexpected issues.”
While Hobart remains a top year-round destination, there was a noticeable rise in interest for short-term rentals outside the city.
Areas that we noticed gained continued popularity within proximity to Hobart included:
“Hobart is always in demand, but properties in surrounding regions are becoming more attractive,” Julie and Jason explain.
“Guests want an escape that’s still within easy reach of the city—something that sets Tasmania apart from mainland destinations.”
As 2025 unfolds, the property management landscape in Hobart is expected to evolve further.
Property managers and owners alike will need to adapt to industry changes to maintain success in the short-stay market.
As we sat down to discuss the 2025 Hobart property management landscape, we feel key trends to watch include:
More owners opting for full-service management to maximise their property’s potential
Property owners are increasingly realising that effective short-term rental management goes beyond just listing a property.
Those who choose a comprehensive solution including:
Will likely see the best returns and long-term sustainability.
Continued demand for high-quality, visually appealing photography
With competition increasing in the short-term rental market, presentation is more important than ever.
Aerial drone shots, well-staged interiors, and detail-rich photography will continue to be key differentiators for properties looking to attract high-quality guests.
A stronger focus on compliance and regulation
With short-term rental regulations tightening across Australia, property managers will need to ensure that owners stay compliant with local laws.
Navigating insurance, council permits, and tax obligations will become increasingly important for those looking to operate short-term rentals legally and successfully.
Reflecting on 2024, it's clear that Hobart’s short-stay market is thriving, with strong demand for professional property management services.
More owners are turning to full-service solutions, recognising that high-quality photography, expert onboarding, and regulatory compliance are key to success.
Our insight is that property managers in Hobart will need to stay ahead of market trends, industry regulations, and evolving guest expectations in 2025.
As Julie and Jason summarises, “The most successful property owners are those who work in partnership with their property managers, combining local expertise with a tailored approach.”
"This sentiment has us very excited for 2025 and beyond working with our fantastic clients across Tasmania."
For those considering professional property management this year, now is the time to explore the latest industry best practices and strategies to make the most of Tasmania’s booming short-term rental market.
If you're looking for an experienced and professional property manager in Hobart - enquire now with Retreats Tasmania.
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